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Continuous Discovery: Always Something New New sets release multiple times a year, so theres always something fresh to collect

Release timing also plays a major role

Sheldons Spellbook was printed to demand in both foil and nonfoil, and benefited the American Cancer Society (Sheldons charity of choice), who received half of all proceeds from the drop.

It is a hard stop to both Pippin inherently and to the Skirmish Cancellation route

When Darkness Ablaze arrived, collectors paid a premium for the Eternatus VMAX Secret Gold Rare to maximize the visual flashiness of their collections, believing the unique black-and-gold aesthetic would preserve its high-end value over time