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ISBN: 9789812291530
ISBN: 9789812297020
this classical text has been produced together with the humorous depiction by cartoonist Jeffrey Seow
Language: English and Chinese
Pages: 152
Chinese Business Strategies 'Romance of the Three Kingdoms' Series ISBN: 9789812291530The Chinese are known for being shrewd businessmen able to thrive under the toughest market conditions. The book offers readers 30 real life, ancient case studies with comments on their application in the context of modern business. Several established shops mentioned in the stories are still in operation. They include the Tongren Tang Medicine Shop and Caizhi Zhai Confectionery. Presented in lighter vein by Chinese cartoonists Jiang Wei and Ma