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com content on AOL's portal
and Jawed Karim
founded in 1998 by Swedes Ernst Malmsten
named with a "beta" tag for unfinished development
but later on changed its strategy going at them through partnerships with other companies
pets.com bag T-shirts com content on AOL's portalStory: Pets. com was a dot com enterprise headquartered in San Francisco that sold pet supplies to retail customers. It began operations in November 1998 and liquidated in November 2000. A high profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade and an advertisement in the 2000 Super Bowl. Its popular sock puppet advertising mascot was interviewed by People magazine