One study of more than 1,400 individuals, including 300 who were newcomers to 'The Dress', found that people fell into one of three camps - blue and black, white and gold, and a smaller blue and brown contingent
'Wash with like colours', 'Machine wash cold', 'Do not bleach', 'Tumble dry low', 'Do not iron', 'Do not dry clean', 'Imported'
Designed for daily wear, spring outfits, and summer styling
Plus, the brands closed loop production means 99 percent of the non-toxic solvent is reused
I wanted something specific by way of colour, sure, but I also wanted my five besties to have full sign-off on the shape and fabric, so we spent months (yes, really) organising countless try-ons before finding the one for each of them