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Some years ago, designers and brands figured out that the smaller the size that fits, the more likely a shopper is to buy it, explains JoAndrea Hoegg , a professor of marketing and behavioral science at the University of British Columbia

The salakot is held in place by an inner headband and a chinstrap

Styling Tips for Drop Waist Gowns When styling a drop waist dress, consider accessories and hair choices that complement the elongated design

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Maybe its cocktail hour, a specialty restaurant, or simply one of those evenings when you feel like wearing something nicer even if its not formal