mac duggal cocktail dress and Party Dresses Fully lined with a back zipper closure. Short Cocktail Dresses | Short

The metallic gold fabric shimmers beautifully, while hand-applied sequins trace elegant vertical lines across the silhouette

"It offers all-day support, and the greatest aspect is that it lifts your natural breast tissue to the height, as though you are wearing a bra, stops movement and creates the shape you want." Now keep scrolling for Eloise's recommendations, plus the best-selling bras for backless dresses from Net-a-Porter, Figleaves, Marks and Spencer and Amazon

These dresses take inspiration from bohemian icons like Stevie Nicks and incorporate features such as bell sleeves, open backs, and flowing skirts

How the brand behind #TheDress monetised viral success Whether you thought it was blue and black or white and gold, one certainty was that #TheDress received a lot of global attention, so how does a brand capitalise on unexpected social media fame

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